Frequently Asked Questions

TSG is a psychologist-led consulting and professional development firm focused on the people, leadership, systems, and cultures that shape organizational performance.

What makes our work different is the way we combine psychological science with practical strategy. We do not begin with a prepackaged solution or assume that every challenge is a training problem.

We work to understand what is actually driving the issue, then design an evidence-based approach that fits the organization, its people, and its goals.

Organizations often come to TSG because something is not working as well as it could.

• Leadership misalignment
• Employee disengagement or low motivation
• Inconsistent performance or accountability
• Organizational change
• Culture concerns
• Team effectiveness
• Employee experience
• AI adoption and new ways of working

You do not need to know exactly which service you need before reaching out. Part of our role is helping identify what may be contributing to the challenge and where to focus first.

Transform Organizations
Organizational change, diagnostics, strategic alignment, and human-AI integration.

Develop Leaders
Leadership development, executive coaching, team leadership, and related development.

Strengthen Capability
Customized training, facilitation, professional development, and skill-building.

Create Performance Cultures
Helping organizations align leadership, expectations, accountability, motivation, and employee experience to support sustainable performance.

A performance culture is not simply a culture where people are expected to work harder.

TSG uses the term to describe an environment where expectations are clear, leadership is aligned, accountability is meaningful, employees understand how their work contributes, and people have the conditions they need to perform well over time.

High performance should not come at the expense of people. Our work considers both human experience and organizational effectiveness because sustainable performance depends on both.

Our approach begins with understanding before intervention.

We look at the people, systems, leadership practices, goals, and context surrounding a challenge before recommending a solution.

Depending on the engagement, that may include assessment, organizational data, stakeholder input, psychological science, and practical business considerations.

No. Self-Determination Theory is an important part of our expertise, particularly when we are working with motivation, leadership, engagement, and performance culture.

TSG also draws from a broader body of research in Industrial/Organizational Psychology, Human Factors, leadership, organizational behavior, motivation science, and related areas.

We use the framework that best fits the challenge rather than forcing every problem into the same model.

Both.

TSG works with organizations at different stages of growth and complexity. The scope of the engagement is tailored to the organization rather than determined by its size.

Yes.

We believe the best solutions are designed around the actual challenge, not pulled from a standard package.

Our consulting and organizational development work is customized based on your goals, people, context, resources, and existing systems.

Consulting is designed around a specific organizational challenge and may involve assessment, diagnosis, strategy, leadership work, organizational change, or implementation support.

Training & Workshops are structured learning experiences designed to build knowledge and practical skills.

TSG offers both public professional-development programs and customized training for organizations. Some engagements include both.

Yes.

Transformational Strategies Group is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

Eligible programs will clearly indicate the number of available PDCs on the training page.

Yes.

TSG can customize workshops and facilitated sessions around your organization’s goals, leadership challenges, team needs, or professional-development priorities.

TSG offers both virtual and in-person engagements depending on the type of work, organizational needs, location, and scope of the project.

Success measures depend on the engagement.

At the beginning of the work, we identify what meaningful change should look like and determine how it can reasonably be assessed.

Depending on the project, that may include organizational metrics, assessment data, behavioral indicators, stakeholder feedback, employee experience, leadership outcomes, or other measures aligned with the goal of the engagement.

Transformational Strategies Group was co-founded by Dr. Christina Frederick and Dr. Victoria Lew, psychologists whose work spans leadership, motivation, organizational psychology, human factors, research, education, and applied organizational development.

Together, they created TSG to make behavioral science more useful in the places where people actually work and lead.

Start by reaching out.

You do not need to arrive with a fully defined project or know exactly which service you need.

Tell us what is happening, what you are trying to accomplish, or where your organization is getting stuck.

We can use an initial conversation to understand the challenge, determine whether TSG is a good fit, and discuss possible next steps.